Madhava is a natural foods company based out of Boulder, Colorado. When founded in 1973, the company originally started solely as a honey business. Since then, their product line has expanded to include agave sweeteners, coconut sugar, and extra virgin olive oil. In 2019, Madhava launched a rebrand igniting an entirely new look, mission statement and products. In order to support their rebrand, our team created an email continuity program, ‘Clean Living. Simple Recipes.’ with the goal to express Madhava’s new mission of purity through 15 clean and simple recipes in a 6-week email chain.
While strategizing the program, our team created cohesive language, look and feel from each recipe down to the ingredients, blog posts, and overall email designs. VOCO copywriters worked hand-in-hand with our creative designers in order to bring the program to life. The ‘Clean Living. Simple Recipes.’ program consisted of 6 weekly emails, a recipe e-book containing 15 recipes and informational articles that had been sent to their inbox. The program was promoted through social and digital ads which created exceptional brand awareness for both Madhava’s current audience as well as new eyes. These activations also helped increase product recognition throughout custom photography in recipes, high-value traffic to their new website, and increased the social following on Facebook, Instagram, and Pinterest.