Cummins launched portable generators in the past but struggled to successfully find their place in the market. Our goal was to provide distributors and the public with the necessary information to understand the perks and versatility of the portable generator line and establish Cummins’ place in the market.
There have been many print efforts to support the generator launch, a few include: a brochure, dealer specific flyer, product and sell sheets, as well as POS display components.
These banners were initially used at trade shows to grab participants attention and highlight key features of unique products. Following tradeshow season, these displays will be used for point of sale.
The VOCO team took the Cummins provided talking points and made it visually appealing, on brand, and engaging to help the generator team impress and educate stakeholders.