Cummins

Client:
Cummins Portable Generators
Role:
Agency - Strategy, Creative, Execution
Tools Used:
Photoshop, Illustrator, Indesign
Year:
2019
Role:
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Tools Used:
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Year:
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Services Rendered:
Campaign development, POS, Tradeshow, Digital, Social, Print, Fulfillment

Cummins developed a new set of portable generators and released them nationwide. They came to us needing a full launch plan with all of the supporting materials developed. This six-month project resulted in unprecedented high demand for the generators, leading to one of the most successful launches in this product area for Cummins.

GENERATORS

Cummins launched portable generators in the past but struggled to successfully find their place in the market. Our goal was to provide distributors and the public with the necessary information to understand the perks and versatility of the portable generator line and establish Cummins’ place in the market.

PRINT COLLATERAL

There have been many print efforts to support the generator launch, a few include: a brochure, dealer specific flyer, product and sell sheets, as well as POS display components.

TRADESHOW BANNER

These banners were initially used at trade shows to grab participants attention and highlight key features of unique products. Following tradeshow season, these displays will be used for point of sale.

SALES PRESENTATION

The VOCO team took the Cummins provided talking points and made it visually appealing, on brand, and engaging to help the generator team impress and educate stakeholders.