Meet Trailblazers Jennifer McGhee and Juli Dimos

Today we’d like to introduce you to Jennifer McGhee and Juli Dimos and their journey to get where they are at the head of a successful marketing agency.

Today we’d like to introduce you to Jennifer McGhee and Juli Dimos.

Today we’d like to introduce you to Jennifer McGhee and Juli Dimos.

Jennifer and Juli, please share your story with us. How did you get to where you are today?
VOCO was born 11 years ago to fill a vacuum that is often left in agency work. We saw time and again marketing start/end with pretty pictures and a catchy tagline. What often happened is companies loved the concept and had no idea how to use the pretty picture and catchy tagline to affect the bottom line.

VOCO has been a bit of an anomaly in the agency world, being a women-owned-and-run full-service marketing agency. From the start, we had the drive to succeed and help support our families, and we were backed by a group of women with a data-engineering, journalistic, marketing, and management background, who also happened to be designers. Scrappy, spirited pragmatists—that’s what we were then, and we have grown into a team— 22 strong—of strategic, savvy, driven veterans.

Data-driven and ROI motivated processes helped us carve out a new path to success for our clients, one that did not die on the altar of creativity, but started with strategy, research and data first. Building the creative on the foundation of our research gave our team a direct sightline to how the campaigns would be implemented down to a single post on Instagram and in a conversation with a consumer at a sampling station. Our team knew what the measures of success were before they started. They also knew how to adjust quickly for maximum impact as the campaign progressed. This has lead to multiple national awards for both creativity, marketing strategy and execution, as well as supporting many of our clients through successful marketing and sales of their companies. Click here to ready more.

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about the author

Juli Dimos

Juli, founder and managing partner is known for her interdisciplinary approach to marketing.

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