Voice and Vision
Brand Strategy
A brand is more than a single logo or tagline. It’s a voice that’s compelling, authentic, and memorable. It’s a visual identity that’s easily recognized, coherent, and stunning. And it’s a strategy that plans for growth, change, and maximum impact.
Branding Retreat
What’s at the heart of your business? Find out with our signature service—a comprehensive Branding Retreat that helps you identify and outline short- and long-term goals for your company’s voice and vision. Find your signature look and a voice to match with a retreat designed to bring out what’s best in your business. Together, we’ll help identify influences, competitors and goals, brainstorm an identity strategy to match, and develop a comprehensive marketing plan to help make your dream a reality.
Relaxed, restorative, and all about inspiration and action, your branding retreat is a chance to delve into the amazing potential of your business, bounce inspirations and ideas off of marketing professionals, and hone in on the goals and strategies most likely to make your venture a success. Ranging from an inspiring afternoon meeting to a week-long workshop for multiple layers of management, each branding retreat is structured to fit your company’s size and needs.
Each branding retreat includes:
- a comprehensive questionnaire to help get you organized around your goals
- a competitive analysis to determine where your strengths and challenges lie
- a vision kit chock full of visual, verbal and cultural inspiration for your brand
- mock-ups and design choices to maximize your visual impact
- face-to-face discussion of signature tone and must-have messages
- a complete marketing plan complete with milestones, recommended services, and implementation options
Branding Lite
Prefer a marketing plan without the retreat experience? We’ll evaluate your goals and provide you with Branding Lite, a comprehensive marketing plan based on the answers to an online questionnaire.
Style Sheet
What’s your signature style? Voco Creative’s Style Sheet is your one-stop shop for voice and vision guidelines. Your style sheet contains must-haves based on your custom voice and vision consultation and lays out color scheme, fonts, logo, and voice guidelines in one convenient package.
Visual Identity
Your look speaks volumes about your values, vision and goals. Take advantage of Voco’s innovative design services to find the visual identity that perfectly expresses your brand. Services include:
Logo Design
Logos are small branding tools with big jobs: it’s not easy to encapsulate your audience, values, and unique voice in one tiny piece of art! Voco Creative specializes in versatile logos that are long on visual impact.
Literature Design
Put yourself out there with coherent, branded business materials! From corporate letterhead to business cards, brochures, annual reports, and packaging, Voco Creative’s custom designs add professionalism and consistency to your communications.
Design Consultation
Need advice but aren’t ready to commit to a full-blown design process? Take advantage of Voco Creative’s Design Consultation service, featuring consultation and expert advice from our head designer.
