For VOCO Creative's social media, marketing, and brand strategy clients, the answer is in the question.

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from the blog

3 tips for a greener marketing campaign

Expect to see it splashed across all elements of Americana over the next few years.  Denim on denim, american work ethic and a “cowboy” get-er-done mentality.  The twist I am seeing is this approach with an environmental conservation twist.  Gap is now asking people to bring in their old, tired jeans and get money off for a new pair.  They will then turn the old jeans into insulation for houses.  Read about it here. It’s working people.  The tide is shifting from the take, take, take of the culture we grew up with and is now intermingled with feel free to take (buy) as long as you are putting something back, or being responsible with what you are taking.  Click for more...