Kohler.
They make you forget they are selling faucets, but rather investing in a work of art. All of the sudden it is a must have, high-end seeming product.
Never do they mention affordable art, because at that point it cheapens the product. Instead, they pull it off as high-end, but the sheer number of ads […]

Every once in a while a product comes along that baffles, confounds, and makes branding folk salivate. The beyond-hot, beyond-prized, beyond-fun Nintendo Wii is one such product, and it definitely makes the grade for What Works Mondays here at Voco Creative.
First of all, as someone whose video game mojo never seemed to transcend the […]