As someone who has been inundated with requests for representation (?) and publicity for different causes, I was overjoyed to read the Open Letter to Fitness and Health Brands Pitching to Bloggers at Stephanie Quilao’s excellent Back in Skinny Jeans blog.  Stephanie lays it out honestly to brands who want her to cover their products…but […]

One of the most interesting facets of the financial meltdown has been watching the banks struggle to brand themselves as safe bets even as consumers rush in the doors to withdraw cash and stuff it in the mattress.
From mailers to full-blown marketing campaigns, banks are struggling to get a message of stability and calm in […]

I’ve raved about Wrike, the Web-based to-do-list extraordinaire, before.  Now Wrike has featured us as a success story on their website!  I loved their timely response and attention to detail…a great reminder to everyone that testimonials are a huge part of marketing.
Read our testimonial here!

Fall is finally in the air and everything seems crisp and focused.  It’s the time of year when everyone seems to start looking ahead, preparing for a big push and scheduling tons of events before the end-of-year madness rears its head.
Here at VOCO Creative, it’s a reflective and productive time.  We’re making big plans for […]

I love success stories (who doesn’t?).
The latest?  Client Rachael Shayne just got contacted by none other than US Weekly…who found her due to VOCO Creative’s search-engine optimization!  Not too shabby…congratulations to a wonderful stylist and a great friend.
Think you could benefit from higher search engine placement?  We can help.  SEO is a great investment for […]

One of our favorite things to do is provide a comprehensive marketing plan to our clients.  It’s amazing to see the document take shape, morph, and adapt with the business, its goals, and its target market.  It’s also amazing to see formerly struggling or insecure clients blossoming with the help of goals, milestones, metrics…and discipline.
Surprise! […]

This will be short and sweet…HackAttack 2008 has officially come to an end.
Lessons learned:  we have an incredible support team here at Voco.  It’s a blessing to deal with a crisis with laughter, strategy, and relative calm instead of falling into a chasm of panic, defeat, and frustration.  Definitely one for the record books, though.
What’s […]

When Juli and I started Voco, we knew that work-life balance needed to be a top priority.  It’s hard to serve your clients with the passion and attention to detail they deserve when you are working 90-hour weeks.  It’s also hard to just step away from the computer, especially when you work at home or […]

I am very tactile, I love how paper feels, how packaging reflects the light. And I have a question that fleetingly runs through my head. Does the packaging match the product, does it reflect the same goals as everything else about the branding? With Aveda, the question is barely there because the answer […]

Kohler.
They make you forget they are selling faucets, but rather investing in a work of art. All of the sudden it is a must have, high-end seeming product.
Never do they mention affordable art, because at that point it cheapens the product. Instead, they pull it off as high-end, but the sheer number of ads […]