“Where do I start?”
“What is social media?”
“Will blogging help?”
“I’m lost!”
If you’re asking yourself these questions –even after years in business– you’re not alone.  My clients ask them every day in their search for the best ways to grow their businesses, reach their goals, and measure their results.
Chris Brogan has a great article entitled “If I […]

The Renegade Writer Blog is aimed at, you guessed it, writers, but today’s post on sexing up your e-mail subject lines to guarantee you get read can benefit everyone.  I find that an interesting subject line can up the open rate of an e-mail campaign by double digits.  Next time you bemoan the lack of […]

Now that the playoffs are behind us for another season (no Rockies, sniff), I am reminded of the hell that was 2007’s baseball playoffs and the obtrusive, gigantic, mondo annoying ads for the seemingly soon-to-fail Frank TV.  (Why yes, that is a portrait of the lunatics at Bedlam to the right.)  Fast-forward one year and […]

We’ve been asked so many times in the last month what we recommend for clients in these uncertain financial times that the answer bears repeating:
Chill out!  Keep on marketing!
Yes, it’s somewhat self-serving to suggest that our clients continue doing the very activity we provide for a living, but the answer isn’t just a facile […]

We’re always looking to be more educated about what’s what and who’s who in the land of digital media.  Imagine our surprise when we heard of the Thin Air Summit, a two-day media extravaganza that promises loads of information, pointers toward the future, and the chance to mingle with other creative types.  Too bad we […]

After having a tire-kicking kind of weekend myself, I was reminded of the power of “just do it” not only by the AMAZING Nike commercials on the addictive Olympics newscasts, but by Christine Kane’s awesome (and still timely) blog on “How To Get Nothing Done.”
In an economy of uncertainty (and I’m not just talking about […]

I love success stories (who doesn’t?).
The latest?  Client Rachael Shayne just got contacted by none other than US Weekly…who found her due to VOCO Creative’s search-engine optimization!  Not too shabby…congratulations to a wonderful stylist and a great friend.
Think you could benefit from higher search engine placement?  We can help.  SEO is a great investment for […]

Last week, I had the honor of presenting a talk at a meeting of the Boulder Writers Alliance, a welcoming and wonderful group of local writers.
It was entitled Not Your Average Ghost:  Ghostwriting for Every Writer and went quite well if I do say so myself!
Couldn’t make the trip to NCAR?  Relive the magic (ha) […]

I’m not the design brains of this operation, but I love the stencil-y goodness that seems to be pervading design du jour.
I’m talking the clever vinyl stick-ons available at places like Apple Pie Design and the amazing artwork of Sarah Cihat, whose artwork I featured in the Denver/Boulder Onion (the article got picked up in […]

One of the sad realities of my life is a nasty dairy allergy that has forced me to give up the milky stuff for good.  Though I’ve (mostly) accepted the reality of my allergy, it hasn’t kept me from trying my hand at culinary substitutes for the creamy goodness of cheese and butter.
News flash:  there […]