what have you done for me lately? how not to blow your brand’s pitch

erin — Fri, 17 Oct 2008 15:08:16 +0000

As someone who has been inundated with requests for representation (?) and publicity for different causes, I was overjoyed to read the Open Letter to Fitness and Health Brands Pitching to Bloggers at Stephanie Quilao’s excellent Back in Skinny Jeans blog. Stephanie lays it out honestly to brands who want her to cover their products…but aren’t prepared to take the time to find out who she is, craft an interesting pitch, or respect her business. She hits the nail on the head when she says:

Your pitch should not be all about you, it should first be about my audience and next me the blogger, and how my readers will benefit from your product or service, and how I the blogger will benefit by posting about your product. [Italics mine] As a blogger this is what I care about; relevance, quality, traffic, exposure, and revenue.

So many people pitch from a purely self-motivated perspective. They forget that, whether it’s a blog or a major newspaper, audience matters. If you have the demographic wrong or are just plain opting for the blanket cover-every-possible-base approach, your chances of success are woefully small compared to if you targeted one or two publications that you researched, read, and analyzed.

Bottom line: do your homework. A little respect for the people who could enhance your career goes a long way.

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who do you think you are? » pitching

what have you done for me lately? how not to blow your brand’s pitch