Posts Tagged ‘personalized marketing’

I was on the stationary bike at the gym yesterday flipping through one of those guilty-pleasure magazines when my name called out to me from one of those annoying little inserts.  “Hi Erin, look at these special bargains for _______ readers!”

This somewhat jarring experience certainly caught my attention…and reminded me of a growing trend I’ve been noticing:  personalized everything.  Unlimited budgets are a thing of the past…and savvy marketers are realizing that slipshod techniques should be, too.  Personalized marketing might be a bit more complex in the execution and even cost more on the outset, but its targeted nature makes it easier to track ROI and tweak for better results.

How are savvy marketers and salespeople taking advantage of the personalized trend?  This woman is creating “bespoke newspapers” and uses the personalized headlines as a seductive sales tool.  PURLs (personalized URLs) and personalized movies are also on the rise.

Remember, a personalized marketing attempt is only as good as the follow-through and tracking you pursue.  Make it memorable…it’s not often you have someone’s undivided attention.