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	<title>who do you think you are? &#187; media</title>
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		<title>marketing and brand strategy link roundup &#8211; february 25</title>
		<link>http://www.vococreative.com/blog/2009/02/25/marketing-and-brand-strategy-link-roundup-february-25/</link>
		<comments>http://www.vococreative.com/blog/2009/02/25/marketing-and-brand-strategy-link-roundup-february-25/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 20:39:48 +0000</pubDate>
		<dc:creator>erin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[boulder]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[buzzwords]]></category>
		<category><![CDATA[crocs]]></category>
		<category><![CDATA[denver]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[voco creative]]></category>

		<guid isPermaLink="false">http://www.vococreative.com/blog/?p=153</guid>
		<description><![CDATA[Um, how&#8217;d it get to be the end of February already? Here&#8217;s a quick roundup of what&#8217;s what in the world of marketing, media, and brand strategy: Death to buzzwords.  Finally!  Someone else is taking up the anti-buzzword buzzkill. Crocs CEO resigns, is replaced.  Not news to many who have been following the ups and [...]
No related posts.]]></description>
			<content:encoded><![CDATA[<p>Um, how&#8217;d it get to be the end of February already?</p>
<p>Here&#8217;s a quick roundup of what&#8217;s what in the world of marketing, media, and brand strategy:</p>
<ul>
<li><a title="business words to ban" href="http://blogs.harvardbusiness.org/cgi-bin/mt/mt-tb.cgi/3702" target="_blank">Death to buzzwords</a>.  Finally!  Someone else is taking up the anti-buzzword buzzkill.</li>
<li><a title="crocs ceo resigns" href="http://www.bcbr.com/article.asp?id=98806" target="_blank">Crocs CEO resigns, is replaced</a>.  Not news to many who have been following the ups and downs of this early-stage success story.  My prediction:  Crocs will get worse &#8212; way worse &#8212; before it gets better.  It&#8217;s dealing with oversaturation, intense competition and knockoffs, and some sad brand stigma.</li>
<li><a title="Linked In is not Twitter" href="http://www.krishnade.com/blog/2009/linkedin-connections/" target="_blank">LinkedIn is not Twitter</a>. I repeat, LinkedIn is not Twitter.  [Via <a title="biz coach deb kolaras" href="http://www.bizcoachdeb.com/blog/" target="_blank">Deb Kolaras</a>]</li>
<li>Wait, what?  <a title="pepsi throwback" href="http://www.kottke.org/09/02/sweet-sweet-sugared-pepsi-throwback" target="_blank">Pepsi is starting throwback branding</a> in addition to its lame new branding?  Color me confused.</li>
</ul>
<p>No related posts.</p>]]></content:encoded>
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