The Renegade Writer Blog is aimed at, you guessed it, writers, but today’s post on sexing up your e-mail subject lines to guarantee you get read can benefit everyone.  I find that an interesting subject line can up the open rate of an e-mail campaign by double digits.  Next time you bemoan the lack of […]

As marketing professionals, we see a TON of really, really bad business cards.  You know the ones:  they have VistaPrint logos all over them.  They list 20 phone numbers and no actual contact information.  Weird, mangled, or outdated imagery abounds.
We’re going to get a chance to evaluate business cards next week, both at the Boulder […]

Pepsi just revealed their new logo. A couple of comments on their new look. Some blogs I have read were trying to figure out why pepsi spent a million dollars on a logo that look quite similar to their diet pepsi logo from long ago. And they were also commenting on how the apple-inspired minimalist […]

Now that the playoffs are behind us for another season (no Rockies, sniff), I am reminded of the hell that was 2007’s baseball playoffs and the obtrusive, gigantic, mondo annoying ads for the seemingly soon-to-fail Frank TV.  (Why yes, that is a portrait of the lunatics at Bedlam to the right.)  Fast-forward one year and […]

We’ve been asked so many times in the last month what we recommend for clients in these uncertain financial times that the answer bears repeating:
Chill out!  Keep on marketing!
Yes, it’s somewhat self-serving to suggest that our clients continue doing the very activity we provide for a living, but the answer isn’t just a facile […]

As someone who has been inundated with requests for representation (?) and publicity for different causes, I was overjoyed to read the Open Letter to Fitness and Health Brands Pitching to Bloggers at Stephanie Quilao’s excellent Back in Skinny Jeans blog.  Stephanie lays it out honestly to brands who want her to cover their products…but […]

One of the most interesting facets of the financial meltdown has been watching the banks struggle to brand themselves as safe bets even as consumers rush in the doors to withdraw cash and stuff it in the mattress.
From mailers to full-blown marketing campaigns, banks are struggling to get a message of stability and calm in […]

TED has started releasing small talks, this one by Seth Godin
 

I’ve raved about Wrike, the Web-based to-do-list extraordinaire, before.  Now Wrike has featured us as a success story on their website!  I loved their timely response and attention to detail…a great reminder to everyone that testimonials are a huge part of marketing.
Read our testimonial here!

Fall is finally in the air and everything seems crisp and focused.  It’s the time of year when everyone seems to start looking ahead, preparing for a big push and scheduling tons of events before the end-of-year madness rears its head.
Here at VOCO Creative, it’s a reflective and productive time.  We’re making big plans for […]