who do you think you are? » juli dimos http://www.vococreative.com/blog business and branding dish from VOCO Creative Wed, 01 Feb 2012 22:11:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Juli’s Favs #6 – Method http://www.vococreative.com/blog/2008/06/25/julis-favs-7-method/ http://www.vococreative.com/blog/2008/06/25/julis-favs-7-method/#comments Wed, 25 Jun 2008 12:39:11 +0000 juli http://www.vococreative.com/blog/?p=18 A brand emersion about six years ago was riding a newly formed wave of all natural products brought to the masses in mainstream markets. Introduce Method. A wonderfully unobtrusive product that enhanced the shelves of Target stores nation wide. I noticed them almost immediately. Their bottle design and coloring reminded me of architecture and beautiful pieces of furniture. It dawned on me that I could put these bottles out, without the need for an extra container for my dish soap or hand soap. And I enjoyed cleaning, at least one time, with the new “simple”, “green”, “natural” products that wouldn’t harm me in any way. I bought the message hook, line, and sinker, knew it, and loved them for it.

This is simplicity. It brings joy through at least four senses. It smells amazing and for the moms out there, you don’t have to be as panicky about your kids getting into these products. Of course they shouldn’t drink the things. But not nearly as dangerous as most cleaning products. And when company looks in your cabinets, when you aren’t looking, they will find an array of beauty, and you will find instant street cred.

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