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	<title>who do you think you are? &#187; haiti</title>
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		<title>this week in marketing, social media, and brand strategy</title>
		<link>http://www.vococreative.com/blog/2010/01/22/this-week-in-marketing-social-media-and-brand-strategy/</link>
		<comments>http://www.vococreative.com/blog/2010/01/22/this-week-in-marketing-social-media-and-brand-strategy/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 16:17:24 +0000</pubDate>
		<dc:creator>erin</dc:creator>
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		<guid isPermaLink="false">http://www.vococreative.com/blog/?p=280</guid>
		<description><![CDATA[It can be easy to drown in the news surrounding marketing, social media, and brand strategy.  This week, we dredged through the good, the bad, and everything in between to bring you what we think is the most interesting marketing, social media, and brand strategy news of the week of January 19: Social Media For [...]


Related posts:<ol><li><a href='http://www.vococreative.com/blog/2010/01/29/this-week-in-marketing-social-media-and-brand-strategy-week-of-january-25/' rel='bookmark' title='Permanent Link: this week in marketing, social media, and brand strategy (week of january 25)'>this week in marketing, social media, and brand strategy (week of january 25)</a></li>
<li><a href='http://www.vococreative.com/blog/2010/03/23/social-media-myths-week-myth-2-the-silver-bullet/' rel='bookmark' title='Permanent Link: Social Media Myths Week &#8211; Myth 2:  The Silver Bullet'>Social Media Myths Week &#8211; Myth 2:  The Silver Bullet</a></li>
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</ol>]]></description>
			<content:encoded><![CDATA[<p>It can be easy to drown in the news surrounding marketing, social media, and brand strategy.  This week, we dredged through the good, the bad, and everything in between to bring you what we think is the most interesting marketing, social media, and brand strategy news of the week of January 19:</p>
<p><strong>Social Media For Good</strong>:  With the destruction of the Haiti earthquake only beginning to be uncovered, social media and viral marketing played a huge role in fundraising and awareness-building for Haiti.  It&#8217;s been a bad week for the world, but a great one for social media, which is only just starting to live up to its potential.  <a title="Mashable - Social Media Lessons from Haiti" href="http://mashable.com/2010/01/20/social-media-lessons-haiti/" target="_blank">Mashable points out five social media lessons from the Haitian relief effort.</a> One writer urges us to <a title="Focus on impact not shiny objects" href="http://www.inquisitr.com/58026/a-social-media-world-and-what-we-are-learning-from-haiti/" target="_blank">&#8220;focus on impact, not shiny objects.&#8221;</a> In a media void, organizations like the BBC are planning on <a title="BBC offers Creole podcasts to Haiti" href="http://news.bbc.co.uk/2/hi/americas/8475381.stm" target="_blank">offering podcasts in Creole to Haitian individuals and news outlets</a>.    And the <a title="Hope for Haiti" href="http://www.hopeforhaiti.com/" target="_blank">&#8220;Hope for Haiti&#8221; telecast</a> will be available on the Web tonight as well.</p>
<p><strong>Take the Tablet</strong>:  Rumors are swirling about Apple&#8217;s mysterious tablet computer.  All over the Web, Mac whores and interested ancillary parties discussed what it will look like, how much it will cost, and whether it&#8217;s already played out.  Can it cook dinner for you?  Help broker world peace? <a title="AT&amp;T and Verizon to Have Apple Tablet?  PC World" href="http://www.pcworld.com/article/187451/verizon_and_atandt_may_both_get_apple_tablet.html/" target="_blank"> Break the longtime AT&amp;T monopoly on Apple cellular devices?</a> We shall see.</p>
<p><strong>Big Changes Afoot</strong>:  No matter what side of the political spectrum you fall on, you&#8217;re bound to be affected (and soon) by the recent <a title="New York Times - Republican Victory in Massachusetts" href="http://www.nytimes.com/2010/01/20/us/politics/20election.html?fta=y" target="_blank">Republican victory in Massachusetts</a>, the <a title="GalleyCat - Air America to close" href="http://www.mediabistro.com/fishbowlLA/radiodispatched/breaking_air_america_no_more_live_programming_filing_chapter_7_149648.asp" target="_blank">closure of influential talk radio station Air America</a>, and the <a title="NPR - Corporate Spending Limits" href="http://www.npr.org/templates/story/story.php?storyId=122805666&amp;ps=cprs" target="_blank">Supreme Court&#8217;s landmark decision to open up campaign financing</a> by rolling back corporate spending limits.  Expect to see huge changes in the health care debate, fueled by evolving marketing tactics on the part of both smaller interest groups and big business.  Our prediction:  the landmark shift in social discourse that began with the contentious 2008 election was just the first step in a new marketing climate that relies on niche and multichannel tactics to mobilize and organize constituents and influence decisionmakers.</p>
<p>Got great news to share?  Let us know in the comments below!</p>


<p>Related posts:<ol><li><a href='http://www.vococreative.com/blog/2010/01/29/this-week-in-marketing-social-media-and-brand-strategy-week-of-january-25/' rel='bookmark' title='Permanent Link: this week in marketing, social media, and brand strategy (week of january 25)'>this week in marketing, social media, and brand strategy (week of january 25)</a></li>
<li><a href='http://www.vococreative.com/blog/2010/03/23/social-media-myths-week-myth-2-the-silver-bullet/' rel='bookmark' title='Permanent Link: Social Media Myths Week &#8211; Myth 2:  The Silver Bullet'>Social Media Myths Week &#8211; Myth 2:  The Silver Bullet</a></li>
<li><a href='http://www.vococreative.com/blog/2010/03/25/social-media-myths-week-myth-4-theres-no-time/' rel='bookmark' title='Permanent Link: Social Media Myths Week &#8211; Myth 4:  There&#8217;s No Time'>Social Media Myths Week &#8211; Myth 4:  There&#8217;s No Time</a></li>
</ol></p>]]></content:encoded>
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