Posts Tagged ‘eveandodd’

In the crowded world of jewelry and crafting, differentiation is key.  It seems like jewelry designers are a dime a dozen…and let’s face it, there’s a lot of crap thrown in the mix.  Today’s favorite woman-owned business, however, manages to stand out from the crowd with some awesome branding and a real quality product.

EveAndOdd Designs is the brainchild of Olivia McPherson, a brassy, sassy scientist living in Cambridge, Mass.  She creates these clever earrings in her gorgeous studio and really puts some thought and intention into every pair of earrings.  I have four pairs of hers now, which are set to “heavy” in my earring rotation.  They’re the perfect weight, hang beautifully, and are a conversation piece wherever I go.

One thing I love about Olivia’s branding is her product descriptions.  She thinks long and hard about each piece, names it, and carefully photographs it.  The presentation when you get the piece in the mail is breathtaking, and the price is right…a nice splurge item that won’t break the bank in a teetering economy.