Posts Tagged ‘crisis management’

Thanks for hanging in during the hiatus…I’m feeling much refreshed after a severely needed vacation.  We will return to our regularly scheduled blog postings on Monday.  In the meantime, here’s a drive-by glance at this week’s two biggest stories in marketing and brand strategy:

Twitter is on fire:  You know Twitter’s hitting the bigtime when a Twitter race between two public entities is front page news, the local news starts running fluff pieces on Twitter, and Oprah, ambassadress of all that will be embraced eventually, finally relents and throws a few Tweets to her followers.  (We’re loving Twitter here, but all this coverage is a huge sign to be on the lookout for The Next Thing…)

Crisis management is a whole new ballgame, folks:  The nasty Domino’s YouTube scandal is only the latest in a series of online gaffes and frantic scrambling.  (Remember Tropicana, the Motrin Moms, and the Whole Foods CEO’s lame astroturfing?)  Ironically, the big D apparently plans to use social media and SEO to improve the image spit upon by its own employees.  Though the best offense is always a good defense, it’s fascinating to see crisis management adapt to these let-it-all-hang-0ut times…who will be the next victim?

What was your favorite story this week?