Pepsi just revealed their new logo. A couple of comments on their new look. Some blogs I have read were trying to figure out why pepsi spent a million dollars on a logo that look quite similar to their diet pepsi logo from long ago. And they were also commenting on how the apple-inspired minimalist […]

As someone who has been inundated with requests for representation (?) and publicity for different causes, I was overjoyed to read the Open Letter to Fitness and Health Brands Pitching to Bloggers at Stephanie Quilao’s excellent Back in Skinny Jeans blog.  Stephanie lays it out honestly to brands who want her to cover their products…but […]

I have recently subscribed to a e-newsletter that is actually useful.  I am shocked.  Anyway, I came across this article by Steve Tober on branding and why is it too important to just leave in the hands of your marketing department.  What you need to know about branding

Fall is finally in the air and everything seems crisp and focused.  It’s the time of year when everyone seems to start looking ahead, preparing for a big push and scheduling tons of events before the end-of-year madness rears its head.
Here at VOCO Creative, it’s a reflective and productive time.  We’re making big plans for […]

I love success stories (who doesn’t?).
The latest?  Client Rachael Shayne just got contacted by none other than US Weekly…who found her due to VOCO Creative’s search-engine optimization!  Not too shabby…congratulations to a wonderful stylist and a great friend.
Think you could benefit from higher search engine placement?  We can help.  SEO is a great investment for […]

Last week, I had the honor of presenting a talk at a meeting of the Boulder Writers Alliance, a welcoming and wonderful group of local writers.
It was entitled Not Your Average Ghost:  Ghostwriting for Every Writer and went quite well if I do say so myself!
Couldn’t make the trip to NCAR?  Relive the magic (ha) […]

One of the sad realities of my life is a nasty dairy allergy that has forced me to give up the milky stuff for good.  Though I’ve (mostly) accepted the reality of my allergy, it hasn’t kept me from trying my hand at culinary substitutes for the creamy goodness of cheese and butter.
News flash:  there […]

With news of Starbucks closing 600 locations, I can’t help but reflect on the phenomenon of paring down.
So many people have an all-or-nothing marketing mentality: they either go all out (Starbucks’ own insane oversaturation of the market, anybody?) or completely withdraw and cut back until they lose any semblance of marketing.
We all know that […]

One of my favorite-ever quotes is “progress, not perfection.”  As in, we can only measure ourselves by our steps today, not by some global what-if.  A progress-minded mentality helps a lot when your schedule is overwhelmed by the many conflicting demands of work and play.
To that end, VOCO Creative has been loving wrike, a Web-based […]

That’s my mantra these days as I search for the discipline to address the many-pronged approach I am taking to life and business.
I find that my clients’ success is directly proportionate to the amount of discipline they are willing to put forth on their branding and marketing efforts.  All the willpower in the world is […]