We’ve been asked so many times in the last month what we recommend for clients in these uncertain financial times that the answer bears repeating:
Chill out!  Keep on marketing!
Yes, it’s somewhat self-serving to suggest that our clients continue doing the very activity we provide for a living, but the answer isn’t just a facile […]

We’re always looking to be more educated about what’s what and who’s who in the land of digital media.  Imagine our surprise when we heard of the Thin Air Summit, a two-day media extravaganza that promises loads of information, pointers toward the future, and the chance to mingle with other creative types.  Too bad we […]

As someone who has been inundated with requests for representation (?) and publicity for different causes, I was overjoyed to read the Open Letter to Fitness and Health Brands Pitching to Bloggers at Stephanie Quilao’s excellent Back in Skinny Jeans blog.  Stephanie lays it out honestly to brands who want her to cover their products…but […]

One of the most interesting facets of the financial meltdown has been watching the banks struggle to brand themselves as safe bets even as consumers rush in the doors to withdraw cash and stuff it in the mattress.
From mailers to full-blown marketing campaigns, banks are struggling to get a message of stability and calm in […]

I’ve raved about Wrike, the Web-based to-do-list extraordinaire, before.  Now Wrike has featured us as a success story on their website!  I loved their timely response and attention to detail…a great reminder to everyone that testimonials are a huge part of marketing.
Read our testimonial here!

Fall is finally in the air and everything seems crisp and focused.  It’s the time of year when everyone seems to start looking ahead, preparing for a big push and scheduling tons of events before the end-of-year madness rears its head.
Here at VOCO Creative, it’s a reflective and productive time.  We’re making big plans for […]

After having a tire-kicking kind of weekend myself, I was reminded of the power of “just do it” not only by the AMAZING Nike commercials on the addictive Olympics newscasts, but by Christine Kane’s awesome (and still timely) blog on “How To Get Nothing Done.”
In an economy of uncertainty (and I’m not just talking about […]

I love success stories (who doesn’t?).
The latest?  Client Rachael Shayne just got contacted by none other than US Weekly…who found her due to VOCO Creative’s search-engine optimization!  Not too shabby…congratulations to a wonderful stylist and a great friend.
Think you could benefit from higher search engine placement?  We can help.  SEO is a great investment for […]

Last week, I had the honor of presenting a talk at a meeting of the Boulder Writers Alliance, a welcoming and wonderful group of local writers.
It was entitled Not Your Average Ghost:  Ghostwriting for Every Writer and went quite well if I do say so myself!
Couldn’t make the trip to NCAR?  Relive the magic (ha) […]

I’m not the design brains of this operation, but I love the stencil-y goodness that seems to be pervading design du jour.
I’m talking the clever vinyl stick-ons available at places like Apple Pie Design and the amazing artwork of Sarah Cihat, whose artwork I featured in the Denver/Boulder Onion (the article got picked up in […]