Posts Tagged ‘aveda’

I am very tactile, I love how paper feels, how packaging reflects the light. And I have a question that fleetingly runs through my head. Does the packaging match the product, does it reflect the same goals as everything else about the branding? With Aveda, the question is barely there because the answer is a resounding yes. From the smooth, non-glossy paper packaging to the brushed metal look of the lipstick tube, it gives off the impression of a organic, herbal, and environmentally conscious company.

As of right now, I am not sure why brushed metal gives that impression, but it does. My theory is that it just isn’t glossy. Which reminds us a bit of the 80s. Glossy and high color and nothing natural. And brushed metal is the look of the future, literally the Bill and Ted future, but take away the glossy. This brushed look evokes calm, and purpose, and restraint. And now I am making myself giggle, because I am waxing eloquent about a lipstick tube and a Bill and Ted future. Thursday here I come.