Now that the playoffs are behind us for another season (no Rockies, sniff), I am reminded of the hell that was 2007’s baseball playoffs and the obtrusive, gigantic, mondo annoying ads for the seemingly soon-to-fail Frank TV.  (Why yes, that is a portrait of the lunatics at Bedlam to the right.)  Fast-forward one year and […]

As someone who has been inundated with requests for representation (?) and publicity for different causes, I was overjoyed to read the Open Letter to Fitness and Health Brands Pitching to Bloggers at Stephanie Quilao’s excellent Back in Skinny Jeans blog.  Stephanie lays it out honestly to brands who want her to cover their products…but […]

One of the most interesting facets of the financial meltdown has been watching the banks struggle to brand themselves as safe bets even as consumers rush in the doors to withdraw cash and stuff it in the mattress.
From mailers to full-blown marketing campaigns, banks are struggling to get a message of stability and calm in […]

I’ve raved about Wrike, the Web-based to-do-list extraordinaire, before.  Now Wrike has featured us as a success story on their website!  I loved their timely response and attention to detail…a great reminder to everyone that testimonials are a huge part of marketing.
Read our testimonial here!

One of the sad realities of my life is a nasty dairy allergy that has forced me to give up the milky stuff for good.  Though I’ve (mostly) accepted the reality of my allergy, it hasn’t kept me from trying my hand at culinary substitutes for the creamy goodness of cheese and butter.
News flash:  there […]

With news of Starbucks closing 600 locations, I can’t help but reflect on the phenomenon of paring down.
So many people have an all-or-nothing marketing mentality: they either go all out (Starbucks’ own insane oversaturation of the market, anybody?) or completely withdraw and cut back until they lose any semblance of marketing.
We all know that […]

One of the coolest parts of my job is the inside look into the workings of companies large and small.  It can be shocking or even discouraging to notice that a client’s business looks healthy on the inside, but is struggling internally.  This can present itself in financial difficulties, lack of organization, or missing vision…but […]

Kohler.
They make you forget they are selling faucets, but rather investing in a work of art. All of the sudden it is a must have, high-end seeming product.
Never do they mention affordable art, because at that point it cheapens the product. Instead, they pull it off as high-end, but the sheer number of ads […]