Entries Tagged as 'Uncategorized'

Monday, October 27th, 2008

cluttered airwaves

Now that the playoffs are behind us for another season (no Rockies, sniff), I am reminded of the hell that was 2007’s baseball playoffs and the obtrusive, gigantic, mondo annoying ads for the seemingly soon-to-fail Frank TV.  (Why yes, that is a portrait of the lunatics at Bedlam to the right.)  Fast-forward one year and […]

Thursday, October 23rd, 2008

chill out: financial anxiety and marketing

We’ve been asked so many times in the last month what we recommend for clients in these uncertain financial times that the answer bears repeating:
Chill out!  Keep on marketing!
Yes, it’s somewhat self-serving to suggest that our clients continue doing the very activity we provide for a living, but the answer isn’t just a facile […]

Tuesday, October 21st, 2008

in thin air

We’re always looking to be more educated about what’s what and who’s who in the land of digital media.  Imagine our surprise when we heard of the Thin Air Summit, a two-day media extravaganza that promises loads of information, pointers toward the future, and the chance to mingle with other creative types.  Too bad we […]

Friday, October 17th, 2008

what have you done for me lately? how not to blow your brand’s pitch

As someone who has been inundated with requests for representation (?) and publicity for different causes, I was overjoyed to read the Open Letter to Fitness and Health Brands Pitching to Bloggers at Stephanie Quilao’s excellent Back in Skinny Jeans blog.  Stephanie lays it out honestly to brands who want her to cover their products…but […]

Thursday, October 16th, 2008

marketing the meltdown

One of the most interesting facets of the financial meltdown has been watching the banks struggle to brand themselves as safe bets even as consumers rush in the doors to withdraw cash and stuff it in the mattress.
From mailers to full-blown marketing campaigns, banks are struggling to get a message of stability and calm in […]

Thursday, October 16th, 2008

Seth Godin: Sliced bread and other marketing delights

TED has started releasing small talks, this one by Seth Godin
 

Tuesday, October 14th, 2008

This Is Not the Time to Delay PR and Marketing Programs

Another article from BNet that is fantastic!

Tuesday, October 14th, 2008

I love it when my friends do it right…

Got an email this morning from Alli Bozeman at BirdDog Press and for whatever reason I am completely infatuated with her stationary and designs she puts together.  The clincher for me is the tactical feel of it, the paper with the letter press and topped off with the brilliant design.
Next would be Liberty Worth with […]

Friday, October 10th, 2008

Great article on branding

I have recently subscribed to a e-newsletter that is actually useful.  I am shocked.  Anyway, I came across this article by Steve Tober on branding and why is it too important to just leave in the hands of your marketing department.  What you need to know about branding

Thursday, October 9th, 2008

we’re famous (well, kinda)

I’ve raved about Wrike, the Web-based to-do-list extraordinaire, before.  Now Wrike has featured us as a success story on their website!  I loved their timely response and attention to detail…a great reminder to everyone that testimonials are a huge part of marketing.
Read our testimonial here!