As a social media strategist and consultant, I run into a ton of myths about social media.  This week, I’m going to bust the most common ones…one misconception at a time.  And so, without further ado, I bring you Myth #1:  The Cookie-Cutter Approach.

I can’t tell you how many calls and emails I get that start out “I know I really should be tweeting…” “I know I need a Facebook page…” etc. etc.  To which I always respond:  “Waaaait a minute.  Not necessarily!” Somewhere, somehow, many business owners got the idea into their head that everyone, everywhere should use every social media tool and that they’re all a great fit for every business.  And that’s a myth.

That’s not to say that an understanding of social media isn’t important…it is.  In fact, anyone who disregards social media as an agent for change, a milestone in the way people communicate, and a harbinger for ongoing transformation in terms of conversation and marketing does so at their own peril.  But that doesn’t mean everyone needs social media now, and it doesn’t mean that every service is a great fit for every company.  There’s a time and a place for case studies, imitation, and emulation, but in the end, no strategy will be 100% effective 100% of the time…and the most effective strategy is always the one you can actually execute.

Myth busted:  There’s no one-size-fits-all approach. In fact, social media strategies should be different from person to person and from business to business and should reflect the unique makeup of your goals, customer base, and capabilities.  You wouldn’t let the masses dictate your business plan or your investment strategy, so why would you allow the “shoulds” and “musts” of the many dictate the way you interact with your clientele?

Stay tuned for more social media myths all week!

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