I don’t think it is a coincidence that we are seeing a plethora of monotone-style designs over the last few years. Simplicity, depression-era styles, a harkening back to our comfort points, denim, cotton, blues faded.  All reminiscent of hard work, pulling yourself up by your bootstraps, a more wholesome time.

What is the recession teaching us?  We don’t need as much stuff, flash, we can recycle, reuse, scale back.  Ralph Lauren is at the forefront of this movement. When watching his Spring 2010 fashion show last fall I saw uniquely American themes emerge.  It was a reminder that we can be as resilient as our grandparents.  That denim is yummy again.

And this seems to be the design that has emerged out of forced budget cuts, looking to save money in any way possible.  Orange on orange, green on green, different shades of gray.  All of this means a 2 color process when printing, instead of a 4 color process.  It means adaptability.  I find I am most creative when I am told to come up with something but I have to abide by major constrictions.  This is how inventions are born and great ideas come alive.

Be Sociable, Share!

• 

No related posts.

Comments are closed.