Comments on: Backscratchin’: 10 Ways to Use Social Media to Promote Others http://www.vococreative.com/blog/2010/01/21/backscratchin-10-ways-to-use-social-media-to-promote-others/ business and branding dish from VOCO Creative Wed, 19 May 2010 18:12:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: this week in marketing, social media, and brand strategy (week of january 25) | who do you think you are? http://www.vococreative.com/blog/2010/01/21/backscratchin-10-ways-to-use-social-media-to-promote-others/comment-page-1/#comment-1003 this week in marketing, social media, and brand strategy (week of january 25) | who do you think you are? Fri, 29 Jan 2010 18:18:15 +0000 http://www.vococreative.com/blog/?p=273#comment-1003 [...] Hyperhelpful:  As websites cut the b.s. and pare down the heavy Flash and SEOverload for more nimble, flexible content management and simpler messaging, we’re encouraged to see more focus (and buzz) about helping others.  More and more, the businesses who catch our limited attention and keep it are ones that have honed in on the ways in which they serve their customer bases.  When you get away from service, you get away from your voice and your value…and even worse, you risk alienating your base.  Here’s a great article on how the helpful effect actually boosts credibility in the social media sphere (via today’s excellent SmartBrief on Social Media, one of the must-reads in my crowded inbox).  Want some ideas on how to leverage social media and Web tools to the advantage of all?  We’ve got your back. [...] [...] Hyperhelpful:  As websites cut the b.s. and pare down the heavy Flash and SEOverload for more nimble, flexible content management and simpler messaging, we’re encouraged to see more focus (and buzz) about helping others.  More and more, the businesses who catch our limited attention and keep it are ones that have honed in on the ways in which they serve their customer bases.  When you get away from service, you get away from your voice and your value…and even worse, you risk alienating your base.  Here’s a great article on how the helpful effect actually boosts credibility in the social media sphere (via today’s excellent SmartBrief on Social Media, one of the must-reads in my crowded inbox).  Want some ideas on how to leverage social media and Web tools to the advantage of all?  We’ve got your back. [...]

]]>