no duh – consistency is key

It’s planning season, the most wonderful time of the year, and my clients are doubtless sick of me harping again, again, and yet again on the “consistency is key” message.

Confession:  I myself have been guilty of less-than-consistent marketing in 2009, as evidenced by this languishing blog.

The good news:  having confessed and accepted, I’m ready to change.

VOCO has scheduled its own brand strategy retreat for early December and is excited about the launch of its new, improved, more-helpful-than-ever-before (we promise) offerings and site.

In the meantime, what “no-duh” moments have you had lately?  What marketing advice do you know you should follow…but don’t?

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related posts:

  1. Is Lack of Buy-In Undermining Your Marketing?
  2. this week in marketing, social media, and brand strategy (week of january 25)

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