marketing and brand strategy link roundup – february 18
Where does the time go? Our Google Analytics series will be back for the attack later this week…in the meantime, here are some marketing and branding-related links to whet your appetite:
- How on earth do you monitor social media? Social Media Explorer shows you how.
- Some most excellent facts and figures on the effectiveness of different marketing channels…hint: e-mail wins [via AAF SmartBrief]
- Oldie but goodie on using Google Alerts to track information about your business
- They’re getting real about marketing messages at Women’s Wear Daily
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