One of the most interesting facets of the financial meltdown has been watching the banks struggle to brand themselves as safe bets even as consumers rush in the doors to withdraw cash and stuff it in the mattress.

From mailers to full-blown marketing campaigns, banks are struggling to get a message of stability and calm in front of anyone they can (even high school wrestlers).

But can a bit of advertising save an unstable product?  It remains to be seen.  As you take in the new “we’re safe; we promise” message, though, remember that American manufacturers and banks were able to feed consumer impulses over almost two decades during the Great Depression (when nobody had any money) and World War II (when nobody could spend it).  As we keep saying over and over again, the savvy players in the economy are going to keep marketing even when the chips are down.  And guess who you’ll remember once your stock is riding high?

thanks to icathing for the photo

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