Fall is finally in the air and everything seems crisp and focused.  It’s the time of year when everyone seems to start looking ahead, preparing for a big push and scheduling tons of events before the end-of-year madness rears its head.

Here at VOCO Creative, it’s a reflective and productive time.  We’re making big plans for the future and focusing on our own marketing and branding campaigns to make sure there is a future for our business.  With all the news about economic instability, it’s easy to freak out and buy into the financial panic that prevails on every television set and headline.  In that vein, I’m loving Christine Kane’s post on stopping a recession in its tracks (can you tell she’s a blog favorite?).

Advertising Age ran a great article about how important it is to continue advertising and marketing during a downturn.  Though people are cutting down on spending, an eyes-on-the-prize approach will float any business during this recession.

The OMD study tested consumer feelings about advertising and found that 81% said advertisers need to continue to communicate about their products during a recession, adding that they’ll be more receptive to cost-savings messages and products that are positioned as investments.

My mantra as I help my clients move forward through uncertain times:  Panic?  Bad.  Progress?  Good. It doesn’t get much easier than that!

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