One of our favorite things to do is provide a comprehensive marketing plan to our clients.  It’s amazing to see the document take shape, morph, and adapt with the business, its goals, and its target market.  It’s also amazing to see formerly struggling or insecure clients blossoming with the help of goals, milestones, metrics…and discipline.

Surprise! As small business owners, we too juggle with the “everything on one plate” syndrome.  At any given moment I am juggling accounting, project management, sales, deadlines, vital iPod Touch updates…and it’s easy to let our own marketing efforts go to the wayside (hence my sporadic blogging!).

Today’s revelation:  oh, right.  We have to walk the walk.  That means treating ourselves like our own client.  We know what to do.  Now we need the milestones and discipline to make the difference between valueless promises and kick-ass fabulosity.

Off to polish our plan for world domination to a fine luster…