Archive for May 4th, 2008

Boulder is a pretty gorgeous place, but one of its treasures is the swanky St. Julien Hotel, which combines a metropolitan vibe with an amazing view of the Flatirons. The Voco crew got to enjoy that view — and amazing interactions with local women — at today’s NewYou Expo presented by we2e.

We were lucky enough to help plan the Expo along with a gang of inspired female entrepreneurs.  The event was all about transformation (Voco participated in whole-life makeovers for some of the lucky winners) and empowerment.  We contributed to the mix by handling registration (thanks, Heather, for lending us your amazing interns!) and presenting a standing-room-only presentation called Branding Boot Camp.

Armed with some fabulous shoes by You By Crocs (Erin chose the fuschia ones you see on the right), a list of fearless questions, and a wealth of information about branding and marketing, we helped 40 plus women start to understand what goes into a personal brand.  It was great to interact with the participants, answer their questions, hear about who and what inspires them, and see them well on their way to creating a signature style.

Add to that a gala celebration, gourmet tater tots, the presence of other female business owners and a fabulous wrap-up/rap session at Pasta Jay’s, and it was a Sunday well-spent.