This will be short and sweet…HackAttack 2008 has officially come to an end.
Lessons learned:  we have an incredible support team here at Voco.  It’s a blessing to deal with a crisis with laughter, strategy, and relative calm instead of falling into a chasm of panic, defeat, and frustration.  Definitely one for the record books, though.
What’s […]

Apple.  So I don’t really encounter too many issues in dealing with lust.  But walking into an apple store is pornography for me.  I almost can’t control myself, so find myself avoiding it when I can because the temptation is far to great for me.  But sneaking into my awareness lately as been the lust […]

When Juli and I started Voco, we knew that work-life balance needed to be a top priority.  It’s hard to serve your clients with the passion and attention to detail they deserve when you are working 90-hour weeks.  It’s also hard to just step away from the computer, especially when you work at home or […]

I attended the awesome Colorado Capital Conference in Denver today (and topped off the evening with a raucous night of networking with Naturally Boulder, an amazing coalition of people involved in Boulder’s vibrant natural products scene).
At Dave Taylor’s excellent marketing 2.0 session, there was a bit of friendly banter about buzzwords and “buzzword bingo” that […]

Target.  It is almost enough said.  To be, as a designer, consistently amazed by their genius is astounding. Their commercials, not only culturally relevant, but also culturally defining.  Which is always one of my goals as a designer, to not just ride the wave, but to make the wave.  At the end of the day […]

I am very tactile, I love how paper feels, how packaging reflects the light. And I have a question that fleetingly runs through my head. Does the packaging match the product, does it reflect the same goals as everything else about the branding? With Aveda, the question is barely there because the answer […]

Kohler.
They make you forget they are selling faucets, but rather investing in a work of art. All of the sudden it is a must have, high-end seeming product.
Never do they mention affordable art, because at that point it cheapens the product. Instead, they pull it off as high-end, but the sheer number of ads […]

The cynics among us like to point out that all holidays outside of Christmas and Easter were manufactured by the card companies and florists to rob us blind and empty our bank accounts, increasing the hellish commute we’ll face when we need to walk uphill both ways to the poorhouse in our twilight years.
Seeing as […]

Every once in a while a product comes along that baffles, confounds, and makes branding folk salivate. The beyond-hot, beyond-prized, beyond-fun Nintendo Wii is one such product, and it definitely makes the grade for What Works Mondays here at Voco Creative.
First of all, as someone whose video game mojo never seemed to transcend the […]

Boulder is a pretty gorgeous place, but one of its treasures is the swanky St. Julien Hotel, which combines a metropolitan vibe with an amazing view of the Flatirons. The Voco crew got to enjoy that view — and amazing interactions with local women — at today’s NewYou Expo presented by we2e.
We were lucky enough […]